October 10, 2020

Your customers should be your brand champions

Wading through the onslaught of online life science marketing content, it can be hard for a scientist or healthcare professional to find genuinely useful posts to guide their purchase decisions. This is where the value of a third-party recommendation can come into play. Our clients’ customers are not coerced, paid or otherwise persuaded to give good reviews, they are genuinely excited by the products and services they are using and are pleased to share this with their peers.

 

Our team of scientific writers are adept at interviewing our clients’ customers; we’re able to tease out those ‘I can’t believe they actually said that’ sentences and then use that content across a whole range of different marketing materials that we can deploy across various marketing channels, digitally and in print. This publicity is obviously great for our clients but their customers benefit too, sharing their scientific research and good practice with other scientists who are genuinely interested in what they are doing and what they have to say.

 

If you have half a dozen or so happy customers and you’d like to roll out a customer champion programme, come and talk to us.

Keep reading

SEO writing agency
September 13, 2023

Bridging the gap between SEO and science

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow...

Read more
August 30, 2023

Survival of the fittest: the crucial role of digital marketing in the life sciences

The global life sciences industry has changed dramatically over the last few years due to a complex interplay...

Read more
Emily Armiger-Welch
August 4, 2023

My year centre stage: what it’s like to be a marketing manager

If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems...

Read more