July 12, 2020

The beauty of a spreadsheet

While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes.

 

Having been at kdm for over a year now I would say that a hallmark of our agency success is not only offering a unique combination of scientific understanding, linguistic capabilities along with marketing expertise but also the behind-the-scenes stuff where our project processes, job tracking systems and attention to detail ensure that our highly organised and proactive approach leaves no stone unturned and where better to express that than in a spreadsheet!

Keep reading

CPHI 2024
October 23, 2024

ELRIG and CPHI 2024: a whirlwind of networking and insights

I recently had the privilege of attending two significant industry events: European Laboratory Research and Innovation Group (ELRIG)...

Read more
Strategies for successful life sciences lead generation
October 21, 2024

Strategies for successful life sciences lead generation

The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is...

Read more
paid media strategies in life sciences
October 16, 2024

Effective strategies for managing paid media in the life sciences industries

 As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it...

Read more