July 12, 2020

The beauty of a spreadsheet

While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior to a well-planned media schedule, a clear client reporting system, a comprehensive marketing campaign plan, and easily interpretable ROI stats. In the realm of scientific marketing, creativity harmonizes seamlessly with well-thought-out processes.

 

Having been at kdm for over a year now I would say that a hallmark of our agency success is not only offering a unique combination of scientific understanding, linguistic capabilities along with marketing expertise but also the behind-the-scenes stuff where our project processes, job tracking systems and attention to detail ensure that our highly organised and proactive approach leaves no stone unturned and where better to express that than in a spreadsheet!

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