July 12, 2020

The beauty of a spreadsheet

Some might think that life science marketing is creative, and it is, but I totally love a spreadsheet! Some would accuse me of conforming to the German stereotype (and maybe I do!) but I am proudly well-organised, fastidious and in control and know that nothing beats a well-planned media schedule, an understandable client reporting system, a thorough marketing campaign plan, easy to read ROI stats etc. The world of scientific marketing is one where creativity and content creation sit very comfortably next to well-thought out processes.

 

Having been at kdm for over a year now I would say that a hallmark of our agency success is not only offering a unique combination of scientific understanding, linguistic capabilities along with marketing expertise but also the behind-the-scenes stuff where our project processes, job tracking systems and attention to detail ensure that our highly organised and proactive approach leaves no stone unturned and where better to express that than in a spreadsheet!

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