September 14, 2020

Challenges and Solutions in Tailoring Marketing for Scientific Experts

Tailoring the language you use in marketing materials to the target audience can be a real challenge for scientific or technical experts. Many of these individuals have spent their entire careers developing an in-depth knowledge of one subject or application and, when you know a topic so intimately, it can be very difficult to take a step back and explain things in terms your intended audience will understand.

A good scientific and technical marketing agency can help with this, working closely with your in­house experts to extract the relevant information, identifying the key points that the audience needs to be aware of.  Get in touch with us.

Keep reading

Blog about nanotechnology, covering its origins, properties, applications, and future potential, with personal insights and historical examples like the Lycurgus Cup.
January 24, 2025

Nanotechnology – tiny science, huge impact

Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But...

Read more
Our experience at ASHG 2024
December 16, 2024

Our experience at ASHG 2024

The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s...

Read more
Scientific marketing in Cambridge
December 4, 2024

Contemplations from Cambridge: insights from this inspiring city

The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of...

Read more