Marketing strategy

What do you need to say? Who do you need to say it to? How best will you reach them? Sounds like you need a solid marketing strategy, and we’re here to help.

 

Let us plan your marketing strategy

Three simple questions best answered in one of our client kick-off workshops. We find this is the best way to start any good working relationship and lets us get to grips with your marketing strategy. We like to start off with a SWOT analysis, which gives us a great insight into your business. It can be challenging though, as it will reveal the good, the bad and occasionally the downright ugly! Development of a deck of target personas is also incredibly helpful and articulates exactly who you are trying to reach in your marketing communications. Moving on, we look at your brand or product message house, where we dive into brand values, differentiators, market positioning and customer promise. Finally, we work with you on your external messaging – what you are actually going to say to your target market.

 

Do you need a more strategic approach to your scientific marketing?

Some of our clients don’t have the luxury of a large marketing department, and value us putting their strategic marketing plan together. We can fill in the gaps – develop the personas, finesse the messaging – which may differ from country to country, or depending on whether we’re talking to a clinician or the C-suite, which we then help action. Even those larger clients that do have a significant internal resource often like to involve us in their planning phase, as they appreciate the benefits that we bring in the early stages.

 

Become our next success story!

Planning leads to doing, and attention to detail is something we consider key to the success of any campaign. It’s also something we’ve become rather good at. That’s why we’re a successful agency and have worked with many of our clients for well over a decade. They trust us, consider us part of the team, and can rely on us to get the job done. And done well.

  • Marketing audit
  • Competitor research
  • SWOT analysis
  • Marketing strategy
  • Persona development
  • Brand management
  • Market positioning
  • Campaign roll-out
  • Bespoke workshops
  • Digital strategy