Digital marketing

Clients in the life science industry need solid, well-thought-through digital marketing strategies to best reach their target audiences and drive inbound leads. kdm’s digital marketing team delivers relevant content via a host of digital channels, as well as media planning, PPC, remarketing, engaging content via social platforms, and SEO.

 

What is your digital marketing approach?

 

We start every new client relationship with a discovery meeting, where we use a range of tools to better understand your business and objectives. We’ll then work with you to develop and roll out your campaigns across your target markets. Digital campaigns typically start by using persona development or other profiling techniques to understand your target audiences as well as possible. Digital strategies then combine on-message written content and video for sharing with your target personas across numerous digital media (websites, socials and third parties), together with relentlessly executed SEO.

 

How do I know if my life sciences digital marketing is working?

 

kdm works with you to develop ‘campaign scorecards’ featuring selected (useful!) analytics and KPIs that will give the best indication that your digital marketing is working for you. We can constantly track, monitor and report your KPIs and tweak/optimise campaigns to make certain that they remain as effective as possible, ensuring you get the return on investment that you are looking for.

 

Bring consistency to your messaging

 

We strongly advocate a consistent approach to any digital marketing campaign, where your creative flair and messaging hang together and adhere to your corporate guidelines. Having a consistent voice and visual theme that your customers will recognise and respond to creates an emotional connection with your brand and offering, and we make sure to tell your story through multiple channels, covering all bases, so your audience can find you.