Content marketing for science and healthcare from trained professionals
At kdm, relevant content creation is at the heart of what we deliver to our clients.
Your brand narrative speaks volumes about what you do and why you do it, so getting it right is key to unlocking the hearts and minds of your target markets. As a team, we know how to ask the right questions to portray your brand in an ideal light.
Our approach step by step
1. Listen: a good client brief is gold dust.
A quick call or bulleted email with key points – accompanied by some background info or key data – is a great starting point, whether we are writing a case study, a press release or a white paper, or even embarking on a video project.
2. Think: results-driven content creation
Our writers and production teams put your objectives at the heart of what they do. Whether you need a well-structured video or an engaging written piece, we’ll use your brief to get the job done. Our highly skilled team of scientific content writers have plenty of experience in developing copy with a healthcare content strategy in mind. And since they’re all scientists, you can be sure they’ll truly get to grips with the subject matter.
3. Do: technical content at its best
kdm’s team of scientific writers are adept across many different styles of writing, and enjoy the challenge of bringing your stories to life. We will quickly share a first draft with your team and, make any edits as necessary to make sure our creation matches your vision before it’s shared with the world. As for digital marketing, our production team excels in picking out those soundbites that you want your target market to hear – from great benefit-led case studies to data-backed claims worthy of publication.
4. Review: measuring the success of your content strategy
A successful content strategy will inform and educate your target audiences with opinion-led pieces, videos, case studies, industry insights and well-evidenced data that supports your value proposition. Typical measures of a successful and well-executed content strategy include:
Dwell time – Downloads
Views – PR coverage
SEO ranking – Share of voice
Engagement rate – Reach
Scientific content for every channel
At kdm, content creation isn’t just about writing! Our production team of designers, filmmakers and editors develop artwork, videos and animations for our clients. They can handle anything from customer testimonials, service videos and corporate overviews to website designs and infographics. And, as you’re commissioning content from a single agency, we ensure that your messaging remains consistent.
Trusted by leading organisations
“At GE HealthCare I have worked with kdm on many varied projects. I am always impressed by their professional approach and ‘can-do’ attitude to meet challenging demands and deliver on time and on budget, while bringing creativity and quality to each project.”
“One of the key strengths of kdm is their team of highly qualified writers, who possess a deep scientific background. This enables them to understand our products, applications and customers in a way that is truly exceptional. They are able to communicate complex scientific concepts with ease and ensure that our messaging is accurate and impactful. Moreover, kdm is a dynamic and responsive team that consistently delivers creative and innovative ideas that align with our overall strategic goals. They are always willing to go above and beyond to ensure that we achieve the results we are looking for. They have also demonstrated an exceptional ability to execute their ideas on a global tactical level, ensuring that our campaigns are effective across all our target markets. Overall, I could not be more pleased with the results that kdm has helped us achieve. Their expertise, creativity and responsiveness have truly exceeded our expectations, and we look forward to continuing our successful partnership with them.”
“Sarah and the kdm team helped us deliver an outstanding product, and were there to guide us every step of the way. Their organisation, attention to detail and frequent open communication on deliverables made this project stress free. A trusted and valued partner to do business with again.”
“Our continued collaboration with kdm has been an integral part of amplifying key messages for our business. The team has an excellent balance of scientific knowledge, coupled with marketing best practice, which makes them a unique partner that is able to communicate complex narratives in a comprehensive yet simple manner. kdm has supported execution in a variety of channels and mediums, including print, video and social media.”
“Our social media followers have grown exponentially since we engaged with kdm back in 2015. Additionally, our inbound leads have risen dramatically since the website was redesigned in collaboration with kdm earlier this year. The friendly and knowledgeable team is always available, providing the feel of an in-house marketing team.”
“I’ve been working with the kdm team for some time now, and have always found them easy to work with, responsive, a source of very helpful advice and ideas, and a great support for my projects.”
“Across the full spectrum of scientific, technical and medical communication, kdm demonstrates time and again the attention to detail that magazine readers take for granted and editors find invaluable. It is the hallmark of the company’s professional practice.”
“Having worked with kdm for a number of years now, we have always found them able to fully understand the needs of our market and those of our clients. They provide a number of services and are always proactive and supportive in all the collaborations that we engage in.”
“kdm is a well-established full-service media agency that I’ve had the pleasure of working with over the past several years. Dynamic, creative and, most of all, a fun agency to work with.”
“FUJIFILM SonoSite GmbH started working with kdm communications in late 2013, when a new marketing strategy for the German market was developed by the SonoSite marketing team. With press releases, first-hand experience articles, video testimonials and focused advertisement in selected print media and on web platforms all happening simultaneously, kdm communications is a great support, helping us to improve SonoSite’s brand awareness, lead generation and visibility in Germany. It’s great to see how the media coverage is growing month by month.”