September 13, 2023

Bridging the gap between SEO and science

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal of SEO is to make sure your website ranks on the first page of a search engine for certain target keywords. Appearing on the first page of a search engine like Google will bring recurring, highly relevant organic traffic to your website, and this in turn will lead to more conversions – whatever that may mean for your business. Higher Google rankings also contribute to demonstrating your company’s expertise and market authority, and help to inspire trust and brand loyalty in potential stakeholders. Google alone gets an estimated 3.5 billion searches every single day,1 and holds over 93 per cent of the global search engine market share.2 Perhaps surprisingly, just 0.63 per cent of people click on the second page of Google search results,3 highlighting how crucial it is to implement a robust SEO strategy that will enable your firm to achieve a treasured spot on the golden first page.

 

The secret weapon of the science industry: SEO writing

More and more companies operating within the scientific, medical and technology sectors are realising the potential of SEO for gaining new business relationships, securing investments and disseminating their latest progress. A key part of any SEO plan is creating high quality scientific and technical content that has been optimised to target a specific audience segment. Good scientific writing links subject matter experts and their non-expert readers – investors, medical professionals, patients or government – by communicating highly technical information in a clear, concise and compelling way, while still retaining the level of detail necessary to retain adequate depth and ensure accurate and impactful communications. Effective scientific material written for SEO therefore has a two-fold function: boosting your website’s ranking and presenting valuable, persuasive information that fosters audience engagement.

 

The importance of partnering with an SEO expert  

As the fields of science and technology continue to advance and reach new heights, so too is the market competition. As a result, the demand for skilfully optimised SEO material free from unnecessary jargon is quickly increasing as businesses step up their digital marketing efforts. That’s where we come in; kdm communications specialises in producing high quality, top-ranking technical content for companies operating across the fields of science, medical and technology. The way we achieve this is multifaceted and has been developed through decades of broad industry experience working with countless prestigious clients.

 

First of all, our knowledgeable digital marketing team searches for the best target keywords based on search intent and volume, keyword difficulty and currently well-ranking websites. We then offer some topic suggestions and content types inspired by our findings, all built on the search terms you are most likely to rank well for. After this, our talented scientific writers get right into creating the blogs, articles, whitepapers or whatever else you require, weaving in the key SEO phrases discovered during the research phase. Once it’s tweaked to perfection and cleared for approval, we publish the optimised text on your website and add on-page SEO elements including Title tag, Meta description, URLs, image alt text and internal links. These additions make it easier for Google to find and crawl the piece, contributing to your ranking and increasing the likelihood that it will appear in an individual’s search results. However, our job to maximise your website’s SEO doesn’t end there; we monitor and optimise your web content on a regular basis with a thorough SEO audit to make sure your site maintains the highest possible ranking over the long term.

 

We at kdm excel at producing original, creative and relatable scientific writing that noticeably boosts search engine rankings and helps our clients stand out from the crowd. If you’d like to learn more about how we are bringing SEO into science writing, read this blog all about the exciting world of digital marketing.

 

 

References

1 Internet Live Stats. 2023. Google Search Statistics. Accessed 14th July 2023. Available from: https://www.internetlivestats.com/google-search-statistics/

2 StatCounter. 2023. Search Engine Market Share Worldwide. Accessed 14th July 2023. Available from:

 https://gs.statcounter.com/search-engine-market-share

3 Backlinko. 2022. Here’s what we learned about organic click through rate. Accessed 14th July 2023. Available from: https://backlinko.com/google-ctr-stats

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