Marketing for life sciences

Marketing for life sciences


The life sciences sector has seen remarkable investment in recent years, leading to a flurry of innovative products, solutions and services entering the market. Making your product or service stand out from the crowd can certainly be a challenge and, with the influx of capital now starting to wane, there is huge competition for shrinking budgets. Set against a backdrop of climate-conscious, efficiency-driven buying decisions, this makes convincing lab managers and researchers of the benefits of any new technology a daunting task.


Choosing the right language for life sciences marketing

The modern laboratory is all about streamlining workflows with more sustainable, cost-effective solutions, from ergonomic handheld pipettes and smart consumables to advanced laboratory automation and sequencing platforms. Every lab is different, but they all have the underlying need to do the most with their resources, in the shortest possible time frame. Outlining the labour savings, productivity gains or budget advantages of a new product or service is an essential first step in the marketing conversation, but where do you go from there to convert leads into customers?


Benefit from our in-depth knowledge of life sciences

The kdm team’s strong background in the life sciences means that we understand the needs of scientists working in the lab. We have many years of experience working with equipment manufacturers and service providers – from start-ups to market leaders – to convey the benefits of pioneering laboratory solutions to the right people, in the right way.


From synthesis to spectroscopy, we can help you to communicate your message across the scientific spectrum, including:


  • Analytical chemistry
  • Biochemistry
  • Biotechnology
  • Cell biology
  • Drug discovery
  • Food and beverage technology
  • Genomics and proteomics
  • Laboratory equipment and automation
  • Microscopy
  • Synthetic chemistry