Marketing for clinical diagnostics and healthcare



The world has become acutely aware of the importance of diagnostics and healthcare to our daily lives, leading to significant private investment in novel technologies and solutions that support our wellbeing and aid clinical care. At the same time, funding for healthcare providers is being squeezed like never before, making it hard for even the best innovations to get a toehold in an increasingly busy marketplace.



Understanding the changing paradigm of healthcare

The shift from a reactive approach of simply treating patients to a more proactive model of promoting wellness has further complicated healthcare market. As a result, medicine is no longer simply about diagnostic tests and medical devices, it’s also about infrastructures, workflows and digital solutions that can predict and prevent illness. When coupled with cultural differences and varying healthcare models around the world, it can be difficult to even know where and how to start marketing a new clinical diagnostics solution.


How our understanding of clinical markets can help?

This is where kdm comes in. Our expert team can help you to get your message to the key decision makers – from clinicians, biomedical scientists and radiologists to top-tier managers and patient advocates – clearly communicating the benefits in a way that resonates with them.


We have extensive marketing experience in the healthcare sector, with clients ranging from start-ups to global market leaders, across:


  • Clinical chemistry
  • Immunology and allergy testing
  • Microbiology
  • Virology
  • Haematology
  • Surgical aids
  • Medical imaging
  • Medical and laboratory devices

  • Personalised medicine

  • Healthcare IT