News

marketing agency of the year 2023
November 2, 2023

kdm communications wins Marketing Agency of the Year 2023

kdm communications is  proud to be named the Marketing Agency of the Year 2023 by the Business Intelligence...

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kdm communications wins Scientific Marketing Agency 2023
July 24, 2023

kdm communications wins Scientific Marketing Agency 2023

kdm communications is the proud recipient of the South East Star Award of Excellence for Scientific Marketing Agency...

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Blogs

marketing team discussing the marketing budget
April 17, 2024

A guide to allocating your life sciences marketing budget

Like many, I am prone to a new year’s resolution or two to kick start the year, and...

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Account Managers for a marketing agency
February 16, 2024

What does a marketing account manager do?

Putting on the account management shoes   The account management team is a vital part of any marketing...

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January 11, 2024

2024 top trends for marketing in science

  Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified...

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How to choose your life sciences marketing agency
January 4, 2024

How to choose your life sciences marketing agency

There’s a short answer and a long answer to this one. Let’s start with the quick one: Can...

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content strategy services
December 15, 2023

Content strategy services

  Content strategies for complex science   Developing your content strategy for complex science Many of our clients...

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Annabel Sedgwick is celebrating her 50th birthday
December 4, 2023

A scientific approach to life sciences marketing

The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which...

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B2B video marketing
November 9, 2023

The role of B2B video marketing in the life sciences

The role of B2B video marketing in the life sciences   If you’ve read our previous blogs, you’ll...

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The Almaraz 1 and 2 nuclear power reactors in Spain
October 9, 2023

Transforming the nuclear landscape

  The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing...

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Ai in scientific writing
September 29, 2023

AI in scientific writing: from hype to hypotheses

In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing...

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SEO writing agency
September 13, 2023

Bridging the gap between SEO and science

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow...

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August 30, 2023

Survival of the fittest: the crucial role of digital marketing in the life sciences

The global life sciences industry has changed dramatically over the last few years due to a complex interplay...

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Emily Armiger-Welch
August 4, 2023

My year centre stage: what it’s like to be a marketing manager

If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems...

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April 28, 2023

A move in the ‘write’ direction

Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational...

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what do editors look out for?
January 24, 2023

Charting a course through the scientific publishing seascape

It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in...

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January 9, 2023

Reflections on retirement!

Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say...

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December 16, 2022

Happy Christmas from kdm

Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below...

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November 16, 2022

A day in the life of a Technical Writer

Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has...

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November 2, 2022

Can scientific rigour apply to marketing?

Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can...

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Thought leadership strategy
November 2, 2022

Thought leadership: separating yourself from the pack

Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being...

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November 2, 2022

Would sustainable exploitation of polar biomes leave us on thin ice?

Those lucky enough to have gazed upon the striking scene of our planet from space – or just...

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October 3, 2022

New job, new country: an exciting journey into the unknown

November 2021: I decided it was time for a change. I had spent years retraining and flitting around...

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May 16, 2022

The science behind making life at a life science marketing agency great.

Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were...

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March 28, 2022

Behind the scenes of a newbie

As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by...

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February 28, 2022

Ideas to reality

There are many reasons why clients come to us in need of creative support. Some are looking for...

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January 25, 2022

Bring in the new year with a puppy and bite-sized science

I may be MD of kdm, but I am quick to jump in and remind members of the...

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November 17, 2021

Three marketeers walk into an exhibition…

Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no...

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October 5, 2021

Getting together again

Recently, kdm had their first in person training day in almost two years. It was the first time...

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June 25, 2021

How working at kdm has affected my perspective on Pride Month

Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving,...

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May 18, 2021

One limited budget, dozens of application areas

So many of kdm communications’ clients have a wide target market as their value proposition spans a huge...

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May 5, 2021

Quality vs quantity

In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality...

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April 24, 2021

Satisfying my scientific cravings

They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better,...

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April 12, 2021

An accidental career in life science marketing

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts...

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March 31, 2021

Why are so many non-scientists scared of science?

It’s true. Think about it. We all know perfectly intelligent people who just switch off when the conversation...

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March 18, 2021

Why engage with a life science marketing agency?

We asked some of our clients:   ‘I know we’ve got the knowledge and skillset to develop scientific...

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February 27, 2021

Healthy obsessions

Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure...

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January 29, 2021

What did Oxford do to deserve this?

Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all...

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January 10, 2021

Having a spring office update.

One of my many jobs at kdm is looking after the office and all the things inside it....

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December 22, 2020

Does punctuation really matter?

In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the...

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December 1, 2020

Less is more

They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use...

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November 25, 2021

Help us to help you

Many years ago, in the days of the typewriter – those of you too young to remember them...

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November 9, 2020

I can’t think of anything to write….

How many times have you found yourself saying that? Or not quite saying it the right way. You...

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October 24, 2020

Tips and a test for proofreading

Proofreading is quite like goal-keeping, you can make some great saves highlighting those potential errors, but once in...

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October 10, 2020

Your customers should be your brand champions

Wading through the onslaught of online life science marketing content, it can be hard for a scientist or...

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September 14, 2020

Challenges and Solutions in Tailoring Marketing for Scientific Experts

Tailoring the language you use in marketing materials to the target audience can be a real challenge for...

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September 2, 2020

Airway, breathing, circulation

So for the last three weeks I’ve been spending my Fridays out of the office on a First...

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August 15, 2020

A U-turn on my opinion of scientific marketing

It’s easy to not realise the importance of scientific marketing and the services that a specialist life science...

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July 25, 2020

Riding Beyond Limits: A Strategic Approach to Personal Achievement

Venturing Beyond Comfort: Ride London Experience. I recently took part in a long distance bike ride event (Ride...

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July 12, 2020

The beauty of a spreadsheet

While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior...

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July 1, 2020

Science is international, but what about scientific marketing?

Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should...

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June 30, 2020

Infographics – When pictures are worth more than a thousand words

It seems we’re all getting lazier these days and we want everything simplified for us more and more....

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June 12, 2020

Elevating Your Marketing Strategy in Life Sciences and Healthcare

Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched...

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Balance your marketing mix like you balance your diet
May 27, 2020

Balance your Marketing Mix

Today’s marketing managers are under ever-increasing pressure to justify their budgets and provide return on their investments, and...

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May 3, 2020

Navigating Distractions and Boosting Productivity

In my decade at kdm communications, the company has seen substantial growth, including a rise in staff from...

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April 20, 2020

How will I know if my marketing is delivering ROI ?

How will I know if my marketing is delivering ROI ?   Is a question that our clients...

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Events

Attending industry exhibitions and trade shows means that the kdm team is always up to date with the latest technologies and trends in the industries we work in. We’re often there supporting our clients with product launches, press conferences and media outreach. And we’re always up for a coffee! So if you’d like to meet up at any of these events coming up this year, get in touch and we’ll arrange to get together.   

analytica europe
April 19, 2024

Insights and opportunities – a successful trip to analytica Europe

One of our top priorities at kdm is to forge strong relationships with every one of our amazing...

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Foccacias sandwiches at EuroMedLab
June 19, 2023

EuroMedLab, Rome 2023 and the ultimate focaccia sandwiches

  Annabel Sedgwick   Thank you to Rome for hosting this year’s EuroMedLab. With many of our clients...

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January 1, 2021

Forum LABO 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

Surface and Coatings Expo 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

The Advanced Materials Show 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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November 1, 2021

SurfaceTechnology Germany 2022

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

Genesis 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

ECCMID 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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November 1, 2021

SLAS2022 International Conference and Exhibition

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

SLAS Europe 2021 Digital Conference and Exhibition

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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November 1, 2021

Pittcon 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

MEDICA 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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May 19, 2021

Inbound 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

Lab Innovations 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

ELRIG Drug Discovery Meeting 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

CPhl Discover online event

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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January 1, 2021

Bio.IT World Expo 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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November 30, 2021

2022 Analytica Munich

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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2021 AACC ANNUAL SCIENTIFIC MEETING & CLINICAL LAB EXPO- 26-30 Sep 2021
January 1, 2021

2021 AACC ANNUAL SCIENTIFIC MEETING & CLINICAL LAB EXPO

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

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35 birthday cake
March 2, 2020

kdm’s birthday BBQ

kdm turned 35 this year, and the sun came out briefly to celebrate with us! Managing Director Annabel...

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