Cambridge Business Interview with Annabel Sedgwick

Our MD, Annabel, has been at the helm of kdm communications for over 20 years, during which time...

kdm communications wins Marketing Agency of the Year 2023

kdm communications is  proud to be named the Marketing Agency of the Year 2023 by the Business Intelligence...

kdm communications wins Scientific Marketing Agency 2023

kdm communications is the proud recipient of the South East Star Award of Excellence for Scientific Marketing Agency...

The importance of adopting a customer-centric marketing approach

The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand...

Boosting exposure at ACHEMA 2024: press relations and scientific marketing

In a world dominated by digital communications – from email and instant messaging to video calls and webinars...

How to drive more traffic to your life sciences website

Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences...

A guide to allocating your life sciences marketing budget

Like many, I am prone to a new year’s resolution or two to kick start the year, and...

What does a marketing account manager do?

Putting on the account management shoes   The account management team is a vital part of any marketing...

2024 top trends for marketing in science

  Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified...

How to choose your life sciences marketing agency

There’s a short answer and a long answer to this one. Let’s start with the quick one: Can...

Content strategy services

  Content strategies for complex science   Developing your content strategy for complex science Many of our clients...

A scientific approach to life sciences marketing

The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which...

The role of B2B video marketing in the life sciences

The role of B2B video marketing in the life sciences   If you’ve read our previous blogs, you’ll...

Transforming the nuclear landscape

  The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing...

AI in scientific writing: from hype to hypotheses

In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing...

Bridging the gap between SEO and science

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow...

Survival of the fittest: the crucial role of digital marketing in the life sciences

The global life sciences industry has changed dramatically over the last few years due to a complex interplay...

My year centre stage: what it’s like to be a marketing manager

If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems...

A move in the ‘write’ direction

Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational...

Charting a course through the scientific publishing seascape

It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in...

Reflections on retirement!

Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say...

Happy Christmas from kdm

Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below...

A day in the life of a Technical Writer

Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has...

Can scientific rigour apply to marketing?

Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can...

Thought leadership: separating yourself from the pack

Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being...

Would sustainable exploitation of polar biomes leave us on thin ice?

Those lucky enough to have gazed upon the striking scene of our planet from space – or just...

New job, new country: an exciting journey into the unknown

November 2021: I decided it was time for a change. I had spent years retraining and flitting around...

The science behind making life at a life science marketing agency great.

Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were...

Behind the scenes of a newbie

As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by...

Ideas to reality

There are many reasons why clients come to us in need of creative support. Some are looking for...

Bring in the new year with a puppy and bite-sized science

I may be MD of kdm, but I am quick to jump in and remind members of the...

Three marketeers walk into an exhibition…

Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no...

Getting together again

Recently, kdm had their first in person training day in almost two years. It was the first time...

How working at kdm has affected my perspective on Pride Month

Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving,...

One limited budget, dozens of application areas

So many of kdm communications’ clients have a wide target market as their value proposition spans a huge...

Quality vs quantity

In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality...

Satisfying my scientific cravings

They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better,...

An accidental career in life science marketing

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts...

Why are so many non-scientists scared of science?

It’s true. Think about it. We all know perfectly intelligent people who just switch off when the conversation...

Why engage with a life science marketing agency?

We asked some of our clients:   ‘I know we’ve got the knowledge and skillset to develop scientific...

Healthy obsessions

Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure...

What did Oxford do to deserve this?

Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all...

Having a spring office update.

One of my many jobs at kdm is looking after the office and all the things inside it....

Does punctuation really matter?

In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the...

Less is more

They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use...

Help us to help you

Many years ago, in the days of the typewriter – those of you too young to remember them...

I can’t think of anything to write….

How many times have you found yourself saying that? Or not quite saying it the right way. You...

Tips and a test for proofreading

Proofreading is quite like goal-keeping, you can make some great saves highlighting those potential errors, but once in...

Your customers should be your brand champions

Wading through the onslaught of online life science marketing content, it can be hard for a scientist or...

Challenges and Solutions in Tailoring Marketing for Scientific Experts

Tailoring the language you use in marketing materials to the target audience can be a real challenge for...

Airway, breathing, circulation

So for the last three weeks I’ve been spending my Fridays out of the office on a First...

A U-turn on my opinion of scientific marketing

It’s easy to not realise the importance of scientific marketing and the services that a specialist life science...

Riding Beyond Limits: A Strategic Approach to Personal Achievement

Venturing Beyond Comfort: Ride London Experience. I recently took part in a long distance bike ride event (Ride...

The beauty of a spreadsheet

While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior...

Science is international, but what about scientific marketing?

Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should...

Infographics – When pictures are worth more than a thousand words

It seems we’re all getting lazier these days and we want everything simplified for us more and more....

Elevating Your Marketing Strategy in Life Sciences and Healthcare

Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched...

Balance your Marketing Mix

Today’s marketing managers are under ever-increasing pressure to justify their budgets and provide return on their investments, and...

Navigating Distractions and Boosting Productivity

In my decade at kdm communications, the company has seen substantial growth, including a rise in staff from...

How will I know if my marketing is delivering ROI ?

How will I know if my marketing is delivering ROI ?   Is a question that our clients...

ARABLAB LIVE 2024: Analytical lab innovations and marketing strategies

ARABLAB LIVE is an annual tradeshow that draws major international manufacturers – such as Thermo Fisher Scientific, Emphor,...

Insights and opportunities – a successful trip to analytica Europe

One of our top priorities at kdm is to forge strong relationships with every one of our amazing...

EuroMedLab, Rome 2023 and the ultimate focaccia sandwiches

  Annabel Sedgwick   Thank you to Rome for hosting this year’s EuroMedLab. With many of our clients...

Forum LABO 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Surface and Coatings Expo 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

The Advanced Materials Show 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

SurfaceTechnology Germany 2022

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Genesis 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

ECCMID 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

SLAS2022 International Conference and Exhibition

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

SLAS Europe 2021 Digital Conference and Exhibition

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Pittcon 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

MEDICA 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Inbound 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Lab Innovations 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

ELRIG Drug Discovery Meeting 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

CPhl Discover online event

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

Bio.IT World Expo 2021

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

2022 Analytica Munich

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

2021 AACC ANNUAL SCIENTIFIC MEETING & CLINICAL LAB EXPO

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...

kdm’s birthday BBQ

kdm turned 35 this year, and the sun came out briefly to celebrate with us! Managing Director Annabel...