News

kdm communications wins Marketing Agency of the Year 2023
kdm communications is proud to be named the Marketing Agency of the Year 2023 by the Business Intelligence...
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kdm communications wins Scientific Marketing Agency 2023
kdm communications is the proud recipient of the South East Star Award of Excellence for Scientific Marketing Agency...
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A scientific approach to life sciences marketing
So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that...
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The role of B2B video marketing in the life sciences
The role of B2B video marketing in the life sciences If you’ve read our previous blogs, you’ll...
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Transforming the nuclear landscape
The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing...
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AI in scientific writing: from hype to hypotheses
In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing...
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Bridging the gap between SEO and science
Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow...
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Survival of the fittest: the crucial role of digital marketing in the life sciences
The global life sciences industry has changed dramatically over the last few years due to a complex interplay...
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My year centre stage: what it’s like to be a marketing manager
If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems...
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A move in the ‘write’ direction
Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational...
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Charting a course through the scientific publishing seascape
It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in...
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Reflections on retirement!
Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say...
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Happy Christmas from kdm
Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below...
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A day in the life of a Technical Writer
Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has...
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Can scientific rigour apply to marketing?
Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can...
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Thought leadership: separating yourself from the pack
Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being...
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Would sustainable exploitation of polar biomes leave us on thin ice?
Those lucky enough to have gazed upon the striking scene of our planet from space – or just...
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New job, new country: an exciting journey into the unknown
November 2021: I decided it was time for a change. I had spent years retraining and flitting around...
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The science behind making life at a life science marketing agency great.
Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were...
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Behind the scenes of a newbie
As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by...
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Ideas to reality
There are many reasons why clients come to us in need of creative support. Some are looking for...
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Bring in the new year with a puppy and bite-sized science
I may be MD of kdm, but I am quick to jump in and remind members of the...
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Three marketeers walk into an exhibition…
Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no...
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Getting together again
Recently, kdm had their first in person training day in almost two years. It was the first time...
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How working at kdm has affected my perspective on Pride Month
Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving,...
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One limited budget, dozens of application areas
So many of kdm communications’ clients have a wide target market as their value proposition spans a huge...
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Quality vs quantity
In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality...
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Satisfying my scientific cravings
They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better,...
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An accidental career in life science marketing
Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts...
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Why are so many non-scientists scared of science?
It’s true. Think about it. We all know perfectly intelligent people who just switch off when the conversation...
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Why engage with a life science marketing agency?
We asked some of our clients: ‘I know we’ve got the knowledge and skillset to develop scientific...
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Healthy obsessions
Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure...
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What did Oxford do to deserve this?
Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all...
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Having a spring office update.
One of my many jobs at kdm is looking after the office and all the things inside it....
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Does punctuation really matter?
In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the...
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Less is more
They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use...
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Help us to help you
Many years ago, in the days of the typewriter – those of you too young to remember them...
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I can’t think of anything to write….
How many times have you found yourself saying that? Or not quite saying it the right way. You...
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Tips and a test for proofreading
Proofreading is quite like goal-keeping, you can make some great saves highlighting those potential errors, but once in...
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Your customers should be your brand champions
Wading through the onslaught of online life science marketing content, it can be hard for a scientist or...
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Challenges and Solutions in Tailoring Marketing for Scientific Experts
Tailoring the language you use in marketing materials to the target audience can be a real challenge for...
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Airway, breathing, circulation
So for the last three weeks I’ve been spending my Fridays out of the office on a First...
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A U-turn on my opinion of scientific marketing
It’s easy to not realise the importance of scientific marketing and the services that a specialist life science...
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Riding Beyond Limits: A Strategic Approach to Personal Achievement
Venturing Beyond Comfort: Ride London Experience. I recently took part in a long distance bike ride event (Ride...
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The beauty of a spreadsheet
While life science marketing is undoubtedly creative, I confess my love for spreadsheets! To me, there’s nothing superior...
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Science is international, but what about scientific marketing?
Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should...
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Infographics – When pictures are worth more than a thousand words
It seems we’re all getting lazier these days and we want everything simplified for us more and more....
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Elevating Your Marketing Strategy in Life Sciences and Healthcare
Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched...
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Balance your Marketing Mix
Today’s marketing managers are under ever-increasing pressure to justify their budgets and provide return on their investments, and...
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Navigating Distractions and Boosting Productivity
In my decade at kdm communications, the company has seen substantial growth, including a rise in staff from...
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How will I know if my marketing is delivering ROI ?
How will I know if my marketing is delivering ROI ? Is a question that our clients...
Read moreEvents
Attending industry exhibitions and trade shows means that the kdm team is always up to date with the latest technologies and trends in the industries we work in. We’re often there supporting our clients with product launches, press conferences and media outreach. And we’re always up for a coffee! So if you’d like to meet up at any of these events coming up this year, get in touch and we’ll arrange to get together.

EuroMedLab, Rome 2023 and the ultimate focaccia sandwiches
Annabel Sedgwick Thank you to Rome for hosting this year’s EuroMedLab. With many of our clients...
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Forum LABO 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Surface and Coatings Expo 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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The Advanced Materials Show 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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SurfaceTechnology Germany 2022
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Genesis 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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ECCMID 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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SLAS2022 International Conference and Exhibition
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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SLAS Europe 2021 Digital Conference and Exhibition
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Pittcon 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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MEDICA 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Inbound 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Lab Innovations 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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ELRIG Drug Discovery Meeting 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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CPhl Discover online event
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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Bio.IT World Expo 2021
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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2022 Analytica Munich
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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2021 AACC ANNUAL SCIENTIFIC MEETING & CLINICAL LAB EXPO
Here at kdm we love getting out and meeting those who aren’t yet our people, but will be...
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kdm’s birthday BBQ
kdm turned 35 this year, and the sun came out briefly to celebrate with us! Managing Director Annabel...
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