Our scientific approach to marketing
We’ve been accused of having a scientific approach to marketing – a huge compliment in my book! Our unique four-step process articulates exactly how we approach each new client relationship and each and every project.
Insight, information and input from our clients is key to understanding the context, background and objectives of any project. A good old brain dump from your end is all that’s required – the key first step.
And then we get inspired! Brainstorming and letting the creative juices flow, overflow, flood and then steering them in the right direction. We come up with high impact campaigns that will resonate with your markets.
The tactical bit. Great ideas are great, but putting them into practice requires excellent planning, attention to detail and proactivity. kdm does all of these things really, really well, leaving no stone unturned, delivering your campaigns on time and on budget.
Measuring the impact of your campaigns is getting easier these days, especially on the digital side. We set KPIs at the outset of every project that we revisit and review, typically looking at ROI and more subjective evidence – this feedback is key to getting the next planning phase right, as our four-step process begins again.