Blogs
Nanotechnology – tiny science, huge impact
January 24, 2025
Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you...Read More
Contemplations from Cambridge: insights from this inspiring city
December 4, 2024
The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship,...Read More
The AI revolution in life sciences marketing: balancing tech with the human touch
November 11, 2024
Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful...Read More
Marketing for the nutraceutical industry
November 8, 2024
Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our...Read More
Strategies for successful life sciences lead generation
October 21, 2024
The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is true of scientific marketing – a sector that’s always pushing the envelope to find new and exciting ways to effectively identify,...Read More
Effective strategies for managing paid media in the life sciences industries
October 16, 2024
As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and...Read More
The importance of adopting a customer-centric marketing approach
October 9, 2024
The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach...Read More
Boosting exposure at ACHEMA 2024: press relations and scientific marketing
July 22, 2024
In a world dominated by digital communications – from email and instant messaging to video calls and webinars – it’s easy to overlook the power of in-person interactions. However, in the field of life sciences marketing, face-to-face meetings and...Read More
How to drive more traffic to your life sciences website
July 11, 2024
Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences businesses. The oversaturation of content and websites has made it challenging to stand out and achieve top search engine rankings. To...Read More
A guide to allocating your life sciences marketing budget
April 17, 2024
Like many, I am prone to a new year’s resolution or two to kick start the year, and they generally tend to revolve around being a fitter, leaner me! We’re now hitting Q2 and marketing budgets are no different....Read More