Blogs
Bridging the gap between SEO and science
September 13, 2023
Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal...Read More
Survival of the fittest: the crucial role of digital marketing in the life sciences
August 30, 2023
The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector...Read More
My year centre stage: what it’s like to be a marketing manager
August 4, 2023
If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems effortless, with seamless transitions and a squeaky clean performance. These artists are professionals and know their part down to a tee....Read More
A move in the ‘write’ direction
April 28, 2023
Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational change, a musical symphony, or a rapid progression of events. It can also refer to an evacuation of the bowels –...Read More
Charting a course through the scientific publishing seascape
January 24, 2023
It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in recent years, especially given the wide-reaching impacts of COVID-19. The way that written information is digested is perhaps the biggest change,...Read More
Reflections on retirement!
January 9, 2023
Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say goodbye, reflecting on her working life. With her kind permission, she is happy for us to share her thoughts with all...Read More
Happy Christmas from kdm
December 16, 2022
Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below our very own 12 days of kdm Christmas. 12 days of kdm Christmas 1. On the first day of Christmas, my true...Read More
A day in the life of a Technical Writer
November 16, 2022
Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has been. And what a joy it has been. I have been delighted to join the writing team family – their witty...Read More
Can scientific rigour apply to marketing?
November 2, 2022
Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can ever coexist – or even thrive – together? Here at kdm communications, we have a simple answer for you. Absolutely! These...Read More
Thought leadership: separating yourself from the pack
November 2, 2022
Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being repeatedly punctuated by a punishing stream of ads. Thinking of settling down to watch Great British Bake Off? Not without enjoying...Read More