Blogs

Account Managers for a marketing agency

What does a marketing account manager do?

February 16, 2024
Putting on the account management shoes   The account management team is a vital part of any marketing agency, but what do team members actually do on a day-to-day basis? This blog will take you through a day in...Read More

2024 top trends for marketing in science

January 11, 2024
  Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified three key trends for 2024 in scientific marketing.   Video marketing dominance Our clients are investing in video assets. And kdm...Read More
How to choose your life sciences marketing agency

How to choose your life sciences marketing agency

January 4, 2024
There’s a short answer and a long answer to this one. Let’s start with the quick one: Can they do the job? Will they do the job? Will they fit in?   And now for the longer one… I...Read More
content strategy services

Content strategy services

December 15, 2023
  Content strategies for complex science   Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number...Read More
Annabel Sedgwick is celebrating her 50th birthday

A scientific approach to life sciences marketing

December 4, 2023
The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect...Read More
B2B video marketing

The role of B2B video marketing in the life sciences

November 9, 2023
The role of B2B video marketing in the life sciences   If you’ve read our previous blogs, you’ll already be convinced that a strong and comprehensive digital marketing strategy is crucial to growing your life sciences business. In this...Read More
The Almaraz 1 and 2 nuclear power reactors in Spain

Transforming the nuclear landscape

October 9, 2023
  The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing their carbon footprints in order to combat climate change. This global effort involves transitioning to cleaner energy sources – such as...Read More
Ai in scientific writing

AI in scientific writing: from hype to hypotheses

September 29, 2023
In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing is no exception. With the emergence of AI, writers now have access to powerful tools that can assist them in their...Read More
SEO writing agency

Bridging the gap between SEO and science

September 13, 2023
Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal...Read More

Survival of the fittest: the crucial role of digital marketing in the life sciences

August 30, 2023
The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector...Read More
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