Can scientific rigour apply to marketing?
kdm communications’ four-step process is applied across every project we undertake for our clients. As a life science marketing agency, we often start out work on the strategic marketing plan and then see through the implementation, whether it’s an inbound campaign using PPC, improving SEO combined with direct marketing, or whether it’s creating scientific content to pull the right prospects through to a website or engage in a call to action.
It may sound simple but each of the steps is mandatory, and each needs to be taken in the right order if the result is to be successful and have the right impact:
Insight, information and input from our clients (mostly in the life science sectors) is key to understanding the context, background and objectives of any project. A good old brain-dump from your end is all that’s required – the key first step.
And then we get inspired! Brainstorming and letting the creative juices flow, overflow, flood and then steering them in the right direction. We come up with high impact campaigns that will resonate with your scientific markets.
The tactical bit. Great ideas are great, but putting them into practice requires excellent planning, attention to detail and proactivity. kdm does all of these things really, really well, leaving no stone unturned, delivering your life science marketing campaigns on time and on budget.
Measuring the impact of your scientific marketing campaigns is getting easier these days, especially on the digital side; and this feedback – along with ROI and more subjective evidence – is key to getting the next planning phase right as our four step process begins again.
We’ve been praised by a (rare) non-scientific client for a methodical, scientific approach to marketing – we pitched as the underdogs (why on earth would a recruitment agency want to work with a life science marketing agency?) but were selected to work with them precisely because of our rigorous approach!