14/05/2019 Kdm Communications

An accidental career in life science marketing

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!

The thing I love about every day here is the fact that it’s so totally different; our clients range from needing some strategic marketing direction to development of specialist scientific content; and yes, they are commercial enterprises, answerable to shareholders, but in their scientific or medical environments they are all working towards something good and beneficial, whether it’s a medical device that enables a procedure to be performed faster and at less risk to the patient, or a diagnostic test that’s more accurate or a cleverly synthesised genetic widget or software that enables more targeted scientific research and analysis.

A recent group visit to the New Scientist Live gave us all space to look at the bigger picture and indulge in what we all find personally interesting – I’m not sure what my choice of talks says about me (boost your brain with electricity and magnets, the giant gene translating machine and can you live forever?…!), but we all came back stimulated and buzzing with new-found knowledge and ideas.

I’m proud to be running a thriving life science marketing agency that represents a tiny cog in the wheels of discovery – it’s a slushy moment (I’ve clearly had too much time to think lately) – with a team that’s doubled in size in the last three years, our current expansion is definitely no accident; we are all excited to see what the future holds.

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