With 20 years of experience in B2B marketing, Annabel brings both strategic and creative thinking to the table. Surrounding herself with PhD scientists and marketing experts, she has strengthened kdm’s offering over the last 15 years: an energetic agency with international reach that combines scientific understanding with marketing nouse, delivering integrated campaigns to clients across life sciences, medical and technical industries all over the world. Annabel doesn’t really ‘do’ spare time – two children, the dog, ducks, veg, chickens, cats, bees and pigs keep her family pretty busy at home on her small-holding in the heart of Cambridgeshire!
Sarah left the world of lab research back in 2004, with a PhD in immunology from Imperial College tucked firmly under her belt, in the search of something more dynamic and exciting. Now an account director with almost ten years of experience in B2B scientific, medical and technical marketing communications, she marries together a wealth of scientific experience and knowledge with a wide range of marketing expertise in order to understand each clients’ specific requirements. She has a love of sports (most), food (lots of it), dancing (anytime) and her Disney-loving children (all the time)!
Sarah’s background is in embryology, having gained a PhD in London and then several years’ experience as a postdoc in Sydney. After returning to the UK, she quickly realised that she was more interested in the communication of science rather than working in the lab herself. Sarah has been at kdm for nine years, first as account manager then account director, so she understands her clients’ needs and knows their markets extremely well. She has built strong relationships, handling whatever her clients throw at her to deliver projects on time and within budget, and exceeding expectations wherever possible. She has also got married, had two children and moved house twice in that time.
Head of copywriting
Nearly 20 years of copywriting at kdm means Jane can no longer read books, look in shop windows, watch television credits and ads, or even open her post without proof-reading the world. Her burgeoning OCD extends to hobbies too, planting tulips in a row and getting quite cross when stray wild flowers of the WRONG colour invade her garden borders. She attributes her varied workload, talking daily to fellow scientists whether they’re clients or customers (in English and German), and our close-knit kdm family to keeping her sane. Jane is a bit of a mad cat woman, loves chocolate and rugby, and is planning to move house quickly without a forwarding address once her third child goes to university – two down, one to go!
Office Manager/ PA to Managing Director
Sophie has been with kdm for over ten years and is affectionately known as the ‘kdm glue’ bringing all these masterminds together and doing everything in between, from looking after everything and everyone in the office, to supporting our impressive marketing team with absolutely anything. She can normally be found behind a heater, under a desk, talking, telephoning, typing, tweeting, texting and ‘twerking’ to BBC Radio 2.
Jan Le Mière
Hailing from the land of milk and potatoes (Jersey, in case you were wondering), Jan is only kept around for heavy lifting. Combining a background in biochemistry and biotechnology with an (un)healthy obsession with taking things apart to find out how they work, he is equally at home talking to our clients and their customers about automotive design or educational toys as he is about molecular biology or clinical diagnostics. Outside of the office, Jan’s interest in horsepower (engines and, indeed, horses), means that he spends far more time outdoors than is advisable in the British climate.
Having grown up in Newmarket, it was perhaps inevitable that Annette would adopt a career connected with the racing industry – putting science into practice to develop new drug screening methods to help beat potential horse dopers! After 28 years in the laboratory, acquiring a chemistry degree and a pharmacy PhD along the way, a change of career beckoned and, today, this combination of in-depth knowledge and practical experience is put to good use writing technical and marketing material for clients across a broad spectrum of scientific fields. Away from the office, any spare time is likely to involve playing sport, country walks with the dog or pottering in the garden – ground elder will be eliminated somehow!
Raquel Campos Martin
Originally from the beautiful city of Granada in sunny Spain, Raquel studied Archaeology and Forensic Anthropology at university, and spent three years digging up different countries around Europe. Just a few months in England convinced her that it was way too cold to keep digging and instead, she set to work on finding a warmer way to keep using her inquisitive mind and attention to detail. She is happy to help you with event organisation, social media, video production and whatever else you might need, in Spanish, English or even a little bit of Italian, which is getting better every day!
Audrey is our French speaker and originally came to England 13 years ago for a gap year to improve her English. But plans changed when she met her other half in a pub! A self-confessed travelling addict, Audrey has travelled across the USA in a VW campervan, lived in Australia for a year and went bag packing across south-east Asia for few months. Previously, she worked in the licensing industry, dealing with Star Wars™, Minions and Teletubbies merchandise for seven years, until she wanted a career change and decided to enrol herself on a marketing course. Audrey is now a busy mum of two and undertaking a grand design project in her house!
Hannah is kdm’s resident zoologist, having studied International Wildlife Biology then Endangered Species Recovery and Conservation before joining the team. With her academic experience covering everything from diving in Borneo and tracking in South Africa to the development of field-based genetic testing methods, she combines a broad understanding of the needs of life sciences sector with the analytical and organisational skills necessary to get things done – accurately and on time. When not in the office or flying off to visit zoos around Europe – often several at a time – she is an avid fan of sports (it really doesn’t matter what, as long as it isn’t football) and that other favourite kdm pastime – shopping!
Becca completed her degree in Marine Biology, Ecology and Conservation in 2009, and became a marine biologist. Specialising in marine taxonomy, her days were spent identifying marine and estuarine macrofauna and flora, and going on the occasional survey, which is not as glamorous as it sounds! She is also a Joint Nature Conservation Committee accredited Marine Mammal Observer. After five years of surveys, taxonomy and microscopes, she decided it was time for a change, hung up her ID guides, and moved into the exciting world of marketing. Becca’s spare time is now filled with doing up her new house, and learning to love gardening – all tips are welcome!
Annette’s way into communications took a few detours. Having finished a degree in intercultural communication, she embarked on a Master’s degree in economics, hoping to make sense of the world’s financial markets. This journey took her from Germany to South Korea and on to the UK, where she decided to settle – at least until she can convince her husband to move somewhere sunnier! Annette joined kdm after working in the media industry for several years, and feels she is finally able to combine her organisational skills (aka a love for to-do lists and Excel spreadsheets) with her passion for communicating. Annette’s bucket list consists mainly of travelling the world, and one of the highlights so far has been seeing the Northern Lights in Iceland.