August 15, 2020

A U-turn on my opinion of scientific marketing

It’s easy to not realise the importance of scientific marketing and the services that a specialist life science marketing agency can offer. Less than six months ago I was working in a lab and had no idea about the world of scientific communications. Since joining kdm, I have learnt how valuable marketing and PR really is, and how the work of the account teams and the writing teams really does make a difference to company’s brand awareness, sales and growth.
Now I completely understand – having a team of scientists that understand the sector, and with specialities in different topics really gives companies the best service they can get. I used to highly undervalue what a marketing agency can offer science, but now I can’t value it highly enough.

Keep reading

analytica europe
April 19, 2024

Insights and opportunities – a successful trip to analytica Europe

One of our top priorities at kdm is to forge strong relationships with every one of our amazing...

Read more
marketing team discussing the marketing budget
April 17, 2024

A guide to allocating your life sciences marketing budget

Like many, I am prone to a new year’s resolution or two to kick start the year, and...

Read more
Account Managers for a marketing agency
February 16, 2024

What does a marketing account manager do?

Putting on the account management shoes   The account management team is a vital part of any marketing...

Read more