August 15, 2020

A U-turn on my opinion of scientific marketing

It’s easy to not realise the importance of scientific marketing and the services that a specialist life science marketing agency can offer. Less than six months ago I was working in a lab and had no idea about the world of scientific communications. Since joining kdm, I have learnt how valuable marketing and PR really is, and how the work of the account teams and the writing teams really does make a difference to company’s brand awareness, sales and growth.

Thinking about it a few months ago, I assumed marketing was done in house for the science industry; I thought the idea of using a marketing agency wouldn’t work for science because of how technical the industry can be. Now I completely understand – having a team of scientists that understand the sector, and with specialities in different topics really gives companies the best service they can get.
I used to highly undervalue what a marketing agency can offer science, but now I can’t value it highly enough.

Keep reading

June 8, 2021

INTEGRA Biosciences takes decisive step in sustainability

INTEGRA Biosciences has made significant progress towards its goal of minimizing its ecological footprint with the installation of...

Read more
May 25, 2021

INTEGRA products improve pipetting of non-aqueous liquids

INTEGRA Biosciences is dedicated to developing innovative solutions that improve liquid handling for all, including applications using non-aqueous...

Read more
May 25, 2021

BIOHIT’s test panel for stomach health backed by further evidence

A recent study published by the research group of Professor Francesco Di Mario at Parma University, Italy, found...

Read more