August 15, 2020

A U-turn on my opinion of scientific marketing

It’s easy to not realise the importance of scientific marketing and the services that a specialist life science marketing agency can offer. Less than six months ago I was working in a lab and had no idea about the world of scientific communications. Since joining kdm, I have learnt how valuable marketing and PR really is, and how the work of the account teams and the writing teams really does make a difference to company’s brand awareness, sales and growth.

Thinking about it a few months ago, I assumed marketing was done in house for the science industry; I thought the idea of using a marketing agency wouldn’t work for science because of how technical the industry can be. Now I completely understand – having a team of scientists that understand the sector, and with specialities in different topics really gives companies the best service they can get.
I used to highly undervalue what a marketing agency can offer science, but now I can’t value it highly enough.

Keep reading

January 26, 2022

Knowledge is power

  Jason Wakefield, Sales Director at Todd Research   Many event managers and venue owners believe that simply...

Read more
January 25, 2022

Bring in the new year with a puppy and bite-sized science

I may be MD of kdm, but I am quick to jump in and remind members of the...

Read more
January 19, 2022

Study confirms accuracy of new generation GastroPanel® test for non-invasive diagnosis of atrophic gastritis and Helicobacter pylori infection

A clinical validation study conducted at Oulu University Hospital (OUH) has confirmed the high accuracy of BIOHIT Oyj’s...

Read more