April 12, 2021

An accidental career in life science marketing

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!

 

The thing I love about every day here is the fact that it’s so totally different; our clients range from needing some strategic marketing direction to development of specialist scientific content; and yes, they are commercial enterprises, answerable to shareholders, but in their scientific or medical environments they are all working towards something good and beneficial, whether it’s a medical device that enables a procedure to be performed faster and at less risk to the patient, or a diagnostic test that’s more accurate or a cleverly synthesised genetic widget or software that enables more targeted scientific research and analysis.

 

A recent group visit to the New Scientist Live gave us all space to look at the bigger picture and indulge in what we all find personally interesting – I’m not sure what my choice of talks says about me (boost your brain with electricity and magnets, the giant gene translating machine and can you live forever?…!), but we all came back stimulated and buzzing with new-found knowledge and ideas.

 

I’m proud to be running a thriving life science marketing agency that represents a tiny cog in the wheels of discovery – it’s a slushy moment (I’ve clearly had too much time to think lately) – with a team that’s doubled in size in the last three years, our current expansion is definitely no accident; we are all excited to see what the future holds.

Keep reading

January 26, 2022

Knowledge is power

  Jason Wakefield, Sales Director at Todd Research   Many event managers and venue owners believe that simply...

Read more
January 25, 2022

Bring in the new year with a puppy and bite-sized science

I may be MD of kdm, but I am quick to jump in and remind members of the...

Read more
January 19, 2022

Study confirms accuracy of new generation GastroPanel® test for non-invasive diagnosis of atrophic gastritis and Helicobacter pylori infection

A clinical validation study conducted at Oulu University Hospital (OUH) has confirmed the high accuracy of BIOHIT Oyj’s...

Read more