14/03/2018 Kdm Communications

It’s amazing what your back end can reveal

We’ve all spent time going over the design and detail of our homepages, and rightly so. But what about the rest of our website? What pages do visitors read? Where do they navigate? Do they get ready to make an enquiry, but then fail to get in touch?

We all know about website analytics. No doubt, when you launched your website, you signed up to all the analytical features that were available to you. But a few months or even years on, do you make good use of them?

Popping into the back end of your website and viewing the latest analytical data can reveal unexpected and fascinating facts. Other than our homepage, our ‘About our team’ page is the most viewed page of all; visitors like our lovely pictures and short biographies. That was initially a little surprising – surely prospective customers are most interested in our services? Well, apparently not. It seems that the calibre of our staff and their experience is just as important. That’s why we recently updated our photos and biographies to make sure that our team is presented in the best light. And for a little Easter fun, we have briefly changed the photos!

So here are some questions for you to consider: what journey do visitors take through your website pages? How could you increase the conversion rate from visitors to leads?

If you could do with some help to improve your website content or you are looking for a complete website redesign, why not get in touch? It’s simple. Pop over to our website and click ‘Contact’, or you can email us directly at ideas@kdm-communcations.com, and we’ll be in touch as soon as we can.