We are fast approaching Easter, and I can’t help but be reminded of spring, chocolates and, of course, eggs. Easter is an important time of year for lots of different reasons. For some, Easter is the most important festival in the Christian calendar, celebrating the resurrection of Jesus. For others, it is another excuse to eat chocolates and take the kids on an egg-citing egg hunt! And for businesses, the holiday period is worth billions of pounds.
It’s too late in the day to change anything now, but here’s a question: in what ways can you jump on board with Easter in your marketing communications? A good strategy is essential to generate interest and leads, so here are some suggestions for next year. Why not give your newsletter an Easter touch? Could you run a social media competition to increase your followers? How easy would it be to set up an egg hunt on your website to drive traffic?
As a parent, it’s a little bit scary to realise that a UK household annually spends an average of £75 on Easter goodies, and every child receives an average of 8.8 eggs? I looked it up, and it turns out that this is double the recommended calorie intake for a week! So if you are looking for a healthier activity over the holiday period, why not spruce up your garden or use your creativity to make an eggs-traordinary Easter bonnet?
If you’re feeling more adventurous, how about an eggs-periment to teach your children about air pressure? All you need is a peeled hard-boiled egg, some matchsticks, some birthday candles and a bottle/conical flask with an opening narrower than the egg. Hopefully, you can have some fun with this little science experiment as demonstrated in the video below. (Supervision of a responsible adult is obviously mandatory!)
However you plan on spending Easter, whether you are at home, in the garden or working over the Bank Holiday weekend, we hope you enjoy yourself and can make the most of this time of year!