Our team

kdm communications is a full service business-to-business marketing agency with international reach, specialising in life science, technical and medical marketing.

Annabel Sedgwick

Managing director

With 20 years of experience in B2B marketing, Annabel brings both strategic and creative thinking to the table. Surrounding herself with PhD scientists and marketing experts, she has strengthened kdm’s offering over the last 12 years: an energetic agency with international reach that combines scientific understanding with marketing nouse, delivering integrated campaigns to clients across life sciences, medical and technical industries all over the world. Annabel doesn’t really ‘do’ spare time – two children, the dog, ducks, chickens, cats, bees and pigs keep her pretty busy at home, as does ‘Sedgwick’s Charcuterie’, Annabel and Andrew’s newly launched British charcuterie business making air dried hams, salamis and chorizo in the heart of Cambridgeshire!


Sarah Khan

Account director

Sarah left the world of lab research back in 2004, with a PhD in immunology from Imperial College tucked firmly under her belt, in the search of something more dynamic and exciting. Now an account director with almost ten years of experience in B2B scientific, medical and technical marketing communications, she marries together a wealth of scientific experience and knowledge with a wide range of marketing expertise in order to understand each clients’ specific requirements. She has a love of sports (most), food (lots of it), dancing (anytime) and her Disney-loving children (all the time)!


Sarah Ballard

Account director

Sarah’s background is in embryology, having gained a PhD in London and then several years’ experience as a postdoc in Sydney. After returning to the UK, she quickly realised that she was more interested in the communication of science rather than working in the lab herself. Sarah has been at kdm for nine years, first as account manager then account director, so she understands her clients’ needs and knows their markets extremely well. She has built strong relationships, handling whatever her clients throw at her to deliver projects on time and within budget, and exceeding expectations wherever possible. She has also got married, had two children and moved house twice in that time.


Jane Wallett

Head of copywriting

Nearly 20 years of copywriting at kdm means Jane can no longer read books, look in shop windows, watch television credits and ads, or even open her post without proof-reading the world. Her burgeoning OCD extends to hobbies too, planting tulips in a row and getting quite cross when stray wild flowers of the WRONG colour invade her garden borders. She attributes her varied workload, talking daily to fellow scientists whether they’re clients or customers (in English and German), and our close-knit kdm family to keeping her sane. Jane is a bit of a mad cat woman, loves chocolate and rugby, and is planning to move house quickly without a forwarding address once her third child goes to university – two down, one to go!


Sophie Woodward

Office Manager /PA to Managing Director

Sophie has been with kdm for over ten years and is affectionately known as the ‘kdm glue’ bringing all these masterminds together and doing everything in between, from looking after everything and everyone in the office, to supporting our impressive marketing team with absolutely anything. She can normally be found behind a heater, under a desk, talking, telephoning, typing, tweeting, texting and ‘twerking’ to BBC Radio 2.


Jan Le Mière

Technical writer

Hailing from the land of milk and potatoes (Jersey, in case you were wondering), Jan is the sole male presence in the office, and is only kept around for heavy lifting. Combining a background in biochemistry and biotechnology with an (un)healthy obsession with taking things apart to find out how they work, he is equally at home talking to our clients and their customers about automotive design or educational toys as he is about molecular biology or clinical diagnostics. Outside of the office, Jan’s interest in horsepower (engines and, indeed, horses), means that he spends far more time outdoors than is advisable in the British climate.


Annette Ginn

Technical writer

Having grown up in Newmarket, it was perhaps inevitable that Annette would adopt a career connected with the racing industry – putting science into practice to develop new drug screening methods to help beat potential horse dopers! After 28 years in the laboratory, acquiring a chemistry degree and a pharmacy PhD along the way, a change of career beckoned and, today, this combination of in-depth knowledge and practical experience is put to good use writing technical and marketing material for clients across a broad spectrum of scientific fields. Away from the office, any spare time is likely to involve playing sport, country walks with the dog or pottering in the garden – ground elder will be eliminated somehow!


Joseph Ogborn

Technical Writer

After completing a Masters in chemistry, Joe opted to pursue music for a while, both performing and teaching with no apparent end goal in mind. He stumbled, quite by accident, into freelance work with the Royal Society of Chemistry, where he discovered that scientific writing was a perfect mix of analytical and creative thinking, and reflected his desire to communicate and ideas. He joined kdm in May 2017 after he decided that he needed some colleagues to interact with. When not in the office, Joe is still at work on his debut album (due for release three years ago) and is actively involved in his local church, as well as blogging, reading and enjoying dinner parties.


Raquel Campos Martin

Account executive

Originally from the beautiful city of Granada in sunny Spain, Raquel studied Archaeology and Forensic Anthropology at university, and spent three years digging up different countries around Europe. Just a few months in England convinced her that it was way too cold to keep digging and instead, she set to work on finding a warmer way to keep using her inquisitive mind and attention to detail. She is happy to help you with event organisation, social media, video production and whatever else you might need, in Spanish, English or even a little bit of Italian, which is getting better every day!


Hannah Wallett

Account executive

All about me!



Becca Quine

Account executive

Becca completed her degree in Marine Biology, Ecology and Conservation in 2009, and became a marine biologist. Specialising in marine taxonomy, her days were spent identifying marine and estuarine macrofauna and flora, and going on the occasional survey, which is not as glamorous as it sounds! She is also a Joint Nature Conservation Committee accredited Marine Mammal Observer. After five years of surveys, taxonomy and microscopes, she decided it was time for a change, hung up her ID guides, and moved into the exciting world of marketing. Becca’s spare time is now filled with doing up her new house, and learning to love gardening – all tips are welcome!